Back to blog index

Ecommerce mistakes and how to avoid them

We understand that designing an ecommerce store that attracts visitors and converts them into customers effectively can be tricky, especially for smaller businesses with less experience in the ecommerce world.

That’s why we’ve compiled a list of common mistakes businesses make when designing an ecommerce store and how to avoid them in order to reach the best ecommerce metrics.

Image from Flickr

Designing an ecommerce store that attracts visitors and converts them into customers effectively can be tricky

1. Not being clear about the cost

A surprising number of ecommerce stores are designed so that the user isn’t presented with costs such as delivery charges until they’re about to pay. Many customers abandon their digital shopping baskets simply because they are surprised by the additional cost suddenly appearing at the end of their transaction; they resent the fact that they weren’t made aware of the full cost of their transaction earlier in the process. It’s therefore important not to hide any costs from the customer while they are using your site. If possible, show the customer a running total of their additional costs (including delivery fees, for example) while they are shopping. Alternatively, show the additional costs associated with each product that you sell on its product page. Honesty is always the best policy if you want to prevent customers from abandoning potential purchases.

2. Not worrying about SEO

Some businesses focus on optimising their blogs and brochure sites for search engines but neglect their ecommerce storefronts. This is because it is easy for businesses to assume that visitors to ecommerce storefronts will arrive via landing pages, the homepage of the business’s main website or links in blogs. However, if an ecommerce store does use SEO techniques, it can attract even more visitors because additional web users will come to it directly from the SERPs. It is always worth trying to improve your ecommerce store’s position in the SERPs using SEO, even if you think the majority of prospective customers will find the store through other channels. There’s no sense in losing out on potential custom, after all. Use keywords and SEO-friendly web design techniques for every page of your store.

3. Ignoring mobiles

An increasing number of consumers do their online shopping on their mobile phones rather than on laptops or desktop computers. However, some businesses overlook this and don’t take the time to ensure that their site works on mobiles. Don’t risk losing customers – always make sure your site has a mobile-friendly design.

Making an ecommerce site that attracts viewers and turns them into customers can be difficult, but if you can avoid making the mistakes we’ve listed above, you’ll have taken the first step to creating an amazing ecommerce site. In fact, we’re here to help you: we can develop an ecommerce solution for your business that is clear, search engine optimised and mobile-friendly, so get in touch with us today!

Interactive Red can help your business hit your targets during 2016 and beyond.  Contact us today for more information by calling 01227 490220 or emailing

It's only fair to share...Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInPin on PinterestShare on TumblrDigg this

Tell us about your project

If you have a new business enquiry, a cracking project idea or simply want to have a chat and explore how we can work together, we'd love to hear from you.