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Interactive Red appointed digital agency for East Kent City of Culture 2017 bid

Whilst not a city in the traditional sense, Kent County Council is putting together a bid for East Kent to be awarded as the UK City of Culture in 2017.

UK City of Culture is a nationwide competition organised by the Department for Culture, Media and Sport which aims to use creativity to transform communities and help grow artistic talent.

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Creativity is a key to focus in the East Kent bid

Competing against Aberdeen, Chester, Hastings and Bexhill-on- Sea and Leicester among others the Kent bid for the prestigious prize represents the five districts of Ashford, Canterbury, Dover, Shepway and Thanet and aims to build upon the significant national and international reputation that has been achieved for East Kent in the past few years.

East Kent’s bid team has been building a growing army of supporters from across the region including Canterbury’s Marlowe Theatre and Margate’s Turner Contemporary. Yesterday it was announced that designer Wayne Hemingway and architect Sir David Chipperfield have added their names to the campaign.

Talking to the KM group, Sir David said: “The creative revival that I have witnessed in east Kent – and had the pleasure of playing a part in through my work with Turner Contemporary in Margate – is truly astonishing. The area stands as a shining example of the positive role arts and culture can play in driving economic regeneration and social growth.”

Successful tender for website project

Interactive Red were delighted to be appointed as digital agency to provide the online representation for the campaign and today launch the initial information site for the project.  The new site will evolve over the coming months as momentum for the bid itself increases.

Villy Pereboom, Managing Director for Cantebury based Interactive Red said “Over the coming months we’ll be expanding the site to feature videos and a fully interactive ‘Back the bid’ area where users can connect and share their enthusiasm and support for the project.  We’ve very glad to be involved in this important project for the region”.

The bid will be officially submitted at the end of April 2013 and if shortlisted, the bid team will be invited to submit a full bid by the end of September – with the final winner being declared in Derry-Londonderry at the close of 2013.

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